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As media consumption moves towards a unified cross-screen experience, digital video and TV advertising remains a hot topic. Sarah Lawson Johnston speaks exclusively to Exchange Wire about what marketers can do to apply the learnings from TV into video and vice versa.

As digital video spend continues to rise, the question of viewability is quickly making its way to the top of the marketer's agenda. In this article Sarah Lawson Johnston explores three things that every brand should consider in order to optimise their creative for multiple channels. 

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