“I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends.
eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth.
The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.
Mediaocean CRO, Ramsey McGrory, outlines a Media Hierarchy of Needs that explains the transformational change happening in each critical layer from hardware & software to regulation, data, process, people & org.
Mediaocean APAC executives across human resources, engineering & development were featured in a Q&A highlighting the benefits of working at the global leader in advertising workflow software.
Seven months ago former McDonald’s USA svp and CMO Deborah Wahl left her post at the fast food brand after three years in the role. Now she has resurfaced at media software company Mediaocean.
The May WannaCry attack and the June Petya attacks have received a great deal of news coverage, and advertising and ad-tech companies were among those majorly disrupted by these attacks.
Is Google ready for the TV business of tomorrow? As TV and digital advertising collide, digital companies face real challenges in the convergence ahead.