REGARDING SMI ARTICLE AND DATA ACCESS
Mediapost published an article today regarding a company called Standard Media Index (SMI). The article stated,
'SMI, which pools data from actual media buys processed through Mediaocean’s payment systems for agencies representing 70% of U.S. media buys, will utilize the new technique to model the balance of ad spending to produce what it calls “full market” coverage of the national TV advertising marketplace.'
We can state definitively that Mediaocean does not have a partnership of any kind with SMI. Our clients’ data is their data and we do not have the right to provide such access. If advertisers or agencies are providing this data, it is at the client’s own election, and we actually advise clients to consider carefully what data they share and for what purposes.
We believed it is prudent to clarify Mediaocean’s position. Trust is key with our clients, so please speak to your friendly Mediaocean contact if you have any questions.