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Adaptability will secure the future survival of linear TV ads

December 07, 2015
Brand Republic: Wallblog

TV continues to adapt to survive, yet the media landscape around it is also rapidly changing to meet consumer demand. As digitalisation increases, how will TV navigate its future path? 

In this article for Brand Republic's Wallblog Stuart Smith takes a look at a number of ways that TV is adapting to its new surroundings.