Adworld: Dentsu Aegis Ireland Signs up to Prisma
Dentsu Aegis Network Ireland, the holding company for Carat, Vizeum and iProspect has signed up to use Mediaocean's Prisma platform. The platform enables agencies to conduct their entire media business - from researching and planning, to buying into reconciliation with bill/pay, to keeping finance departments - in sync with all ongoing digital media activity.
"Dentsu Aegis Network is deeply committed to its standing as a leader in digital and converged media, and to investing in the right platforms to bring that leadership to the next level," said Val Carrigan, finance director, Dentsu Aegis Network Ireland. "The Prisma platform gives us the management, intelligence, and efficiencies to let us bring that leadership to the next stage."
"We are proud to extend our longstanding partnership with Dentsu Aegis Network to include the Prisma platform, which will future proof its digital process," said Sarah Lawson Johnston, Mediaocean managing director, Europe. "We are proud to offer agencies such as Dentsu Aegis Network additional connections within the digital landscape, and look forward to a prosperous relationship."
Formerly known as Donovan Data Systems, Mediaocean is the leading software platform provider for the advertising industry. According to the company, over 80,000 advertising professionals conduct seven million transactions daily across all Mediaocean channels, accounting for around £60 billion annually. The company is headquartered in New York with six offices worldwide.