Dentsu Aegis Network Ireland Selects Mediaocean’s Prisma Platform to Meet Digital Media Growth
Mediaocean’s digital end-to-end campaign management solution will help Dentsu Aegis Network better manage its digital media activity
LONDON – April 8, 2014 – Mediaocean, the leading software provider for the global advertising community, today announced an agreement with Dentsu Aegis Network Ireland to provide its digital end-to-end campaign management solution, Prisma, to the agency.
The Prisma platform enables agencies to conduct their entire media business – from researching and planning, to buying into reconciliation with bill/pay, to keeping finance departments – in sync with all ongoing digital media activity.
“Dentsu Aegis Network is deeply committed to its standing as a leader in digital and converged media, and to investing in the right platforms to bring that leadership to the next level,” said Val Carrigan, Finance Director, Dentsu Aegis Network Ireland. “The Prisma platform gives us the management, intelligence, and efficiencies to let us bring that leadership to the next stage.”
“We are proud to extend our longstanding partnership with Dentsu Aegis Network to include the Prisma platform, which will future proof its digital process,” said Sarah Lawson Johnston, Mediaocean Managing Director, Europe. “We are proud to offer agencies such as Dentsu Aegis Network additional connections within the digital landscape, and look forward to a prosperous relationship.”
Since its launch in the UK and Irish market in 2013, sixteen of the region’s largest agencies have on-boarded to Prisma, which provides the following features:
- Intelligence and controls at every level of the agency – from up-to-the-minute performance data, to control and insights for management and finance teams
- Ability to craft signature tech stacks, media plans, and targeting directly through the platform
- Open integration with ad servers, data resources, technology vendors, and media suppliers
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing £60 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.