Mediaocean CRO, Ramsey McGrory, outlines a Media Hierarchy of Needs that explains the transformational change happening in each critical layer from hardware & software to regulation, data, process, people & org.
Digital video and TV advertising is a hot topic. Learn more about what marketers can do to apply the learnings from TV into video and vice versa.
As more advertisers move to using Automatic Content Recognition (ACR) in their campaigns, here we take a look at how ACR actually works and some of the recent practical use cases in advertising.
Is Dynamic Ad Insertion just another buzzword in the industry or can it actually deliver value for brands? Here we take a look at how it works and who is using it for their campaigns.
The digital marketing space is constantly evolving. Here we take a look at a number of trends and predictions that we see driving advertising strategies in 2015.
Read the full article in Digital Marketing Magazine.